Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message received with an automatic response.

Autoresponders can assist you in automating many of your daily tasks including:

Customer Follow-up

Although sending out a personal message to each of your customers may not be possible, an autoresponder can provide them with the illusion that your message was personally sent.

Order Confirmations

If you're processing orders online, manually sending each of your customers an order confirmation can be very time consuming. By creating a standard letter and placing it within an autoresponder that allows personalization, you can eliminate the need to manually respond -- while at the same time, provide good customer service.

Articles for Publication

Writing articles and allowing them to be freely published, with your bylines, is a highly effective promotional strategy.

If you would like to enable your visitors to have access to your articles around the clock, place them within an autoresponder. This will enable your visitors to send an email to a specified email address and instantly receive your article.